[Panel from "Pasha Noise" by Brian Kim Stefans and Gary Sullivan.]
Exaggeration defines Otherness even as it insults it. It is often a key element of racist portrayals & jokes, but it can also be important for language acquisition, in particular pronunciation, which requires a similar kind of—in this case, necessarily—ignorant mimicry.
One way to learn how to pronounce the distinctly American schwa or “R” sound might be to imitate a cowboy. The subtleties of Hindi’s non-aspirated retroflex consonants
can most easily be approximated by conjuring up an “Indian” voice in one’s head, and parodying it, exaggerating what is going on in your mouth. You have to exaggerate or you simply won’t get it. Because your mouth hasn’t done that before. That may in fact be why it feels like an exaggeration.
Exaggeration can also be used to define oneself, especially as “other”—if one understands the word “define” to mean something like “make stand out against.”
Among American pop musicians of the mid-20th century, few stood out as much as Jalacy J. Hawkins, aka Screamin Jay Hawkins.
Screamin Jay: “I did 'Don’t Knock the Rock,' but they cut it out—they even paid me for it, but they cut it out because I walked on naked with a loin cloth across here, white shoe polish marks on my face, my hair combed straight up, a spear in one hand and a shield in the other, like one of those wild Mau Maus and I was singing a song called ‘Frenzy.’ The movie people claimed it would be an insult to black people of the United States. I bet it would go over today. Again, I was trying to explain to them that I was different, I do everything different. Do you realize they banned ‘I Put a Spell on You’ because it had cannibalistic sounds? When they banned it, it had already sold a million. When they banned it, it sold another quarter of a million. I wish they’d ban every record I made.”
There were two versions of Hawkins’ song, one specially made for conservative radio, sans “cannibalism,” although it is unclear whether it was really “cannibalism” and the resulting fear of insulting African-Americans that kept the other version off the air. Another possibility is that some conservative white station managers and DJs may have simply found it a bit too “black”—Hawkins’ theatrical, liquor-inspired wildness perhaps playing into their “understanding” of what African-Americans “were.”
It is a decidedly popular song, especially around Halloween. “I Put a Spell on You,” has been recorded by numerous artists over the years, including Creedence Clearwater Revival, Nina Simone, The Animals, Bryan Ferry, Joe Cocker, Marilyn Manson, and Notorious B.I.G., who sampled the bass line and sped it up for “Kick in the Door.” But one of the most interesting uses of this already exaggerated admission of voodoo and obsession—one might go so far as to call it stalking—is a club-friendly version by the Belgian-born, half-English, half-Arabic Natacha Atlas, who re-imagines Hawkins’ “cannibalism” in beladi rhythm and “oriental” strings.
The question arises: what is the “spell” and who’s under it? Atlas has far more of a European and American audience than an Arabic one, something few other Arabic artists can—or may want to—claim. One reason is simple: She is not a product of Egypt, or Lebanon, or Algeria, or Palestine, or Iraq. She once termed her music "cha'abi moderne,” a reference to Egyptian pop, but it’s really World Music, with a capital W—Arabic music whitewashed of some of the melodrama, the looseness of orchestra, and giddy “overuse” of synthesizers and other keyboards that makes a sizable chunk of contemporary Arabic pop unlistenable to many Westerners. (As a poetry critic we know once said of the great Oum Kalsoum: “To me it just sounds … amateurish.”)
Exaggeration is the defining characteristic of Otherness for many. Mambo for Norte Americanos was not Tito Rodriguez’s sublime “Mambo Mona (Mama Guela),” but Perez Prado’s exaggerated “Mambo 5.”
"I am a collector of cries and noises," Prado once told an interviewer, "elemental ones like sea gulls on the shore, winds through the trees, men at work in a foundry. Mambo is a movement back to nature, by means of rhythms based on such cries and noises, and on simple joys."
Born in Cuba in 1916, Perez composed for a number of Cuban bands in the 40s before reportedly being blacklisted for incorporating too much northern Jazz into his compositions. He ultimately made his way to Mexico City, where he recorded the work that would make him an international sensation.
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